Between some of our team attending a tradeshow in Bologna and the Eurovision Song Contest taking place this week in Turin, we can’t seem to get Italy out of our heads. So, we thought this would be the perfect time to shine a spotlight on our most popular Italian brand: Proraso. A trendsetter in the world of balms, shaving creams and aftershaves, Proraso creates products that stand the test of time, defy passing trends and become instant classics. With each displaying one of Italy’s national colours, the different Proraso ranges have achieved iconic status in the world of traditional shaving and continue to be some of our best-selling products. But did you know the colours aren’t just for show? Each range has been specially formulated to suit different beard types, skin types and customer preferences. Want to know which one is perfect for you? Take a look below as we break down Proraso’s impressive product range and highlight some of the very best shaving soaps, shaving creams, lotions and more…
First up, the Sensitive range, which if you couldn’t tell from the name is designed for those with sensitive skin. If you experience redness, irritation or soreness after shaving, you may be quick to blame your shaving technique or the severity of the blade you’re using, but it may be down to the ingredients in the shaving cream or shaving soaps you’re using, especially if it’s a cheap make packed full of chemicals. Like all of the products in Proraso’s White Line, this shaving cream is enriched with oat and green tea extracts. The balancing and calming power of these natural ingredients protects even the most irritable and sensitive skin. Acting like an invisible shield, it prevents painful razor glide, annoying rashes and troublesome reddening. Free from overpowering chemical fragrances, the aroma is gentle and fresh with clean floral tones and slight hints of citrus.
Next, we have the incredibly popular Moisturising & Nourishing range, designed for those with particularly coarse facial hair. If your beard grows thick and fast, you may find it harder to effectively exfoliate the skin, and without an appropriate pre-shave cream, you may experience more discomfort when shaving. Proraso’s Red Line is enriched with sandalwood oil and shea butter, which nourish the skin and soften facial hair for a more pleasant shave. This Moisturising & Nourishing pre-shave cream works wonders for even the driest of skin, acting as a protective barrier against the aggression of the razor to make it easier to shave thick and coarse beards. The shea butter formulation is deeply moisturising as it can penetrate the skin without clogging pores, allowing the skin to breathe. Sandalwood is perhaps the most popular fragrance for all shaving creams and soaps with the masculine, woody aroma evoking understated class and elegance.
Completing the Italian tricolore, we have the Refreshing & Toning range, perfect for those with skin in need of some TLC. Whereas the Sensitive Range is for those who regularly suffer from nasty reactions after shaving, the products in the Green Line are designed to hydrate, strengthen and restore skin that is already dry and damaged. The expert formulation blends eucalyptus oil and menthol to create an effective moisturiser that purifies and tones the skin. This shaving soap combines excellent smoothness with toning action, giving you a heavenly refreshing sensation as you shave. The fragrance is incredibly fresh, bursting with clean floral tones that delight the senses.
The final Proraso range catered towards specific shaver needs is the versatile Protective range, designed to keep every freshly shaven face looking its best, no matter your skin type. Traditional shaving is a learning curve and little nicks, cuts and burns are an inevitable part of your education. Packed full of natural extracts and enhanced with aloe and vitamin E, this is the perfect partner for a new wet shaver and a reliable go-to as you get more experienced. The Blue Line is designed to keep skin soft and well-hydrated, providing excellent protection from the action of the razor. As aloe vera has anti-inflammatory, anti-fungal and anti-microbial properties, this aftershave balm is an essential final step in your shaving routine as it helps repair damaged skin, promote healing and improve elasticity. When used regularly over a long period of time, you will notice your skin is more resilient and less susceptible to irritation during and after shaving. The fragrance is classic and sophisticated, reminiscent of traditional barbershops in Italy.
In addition to the ranges designed with different skin types in mind, Proraso also offers two beautiful fragrance-based ranges to be enjoyed by all shavers. Wood & Spice is incredibly popular, evoking that classic barbershop aroma with a unique kick of carefully selected spices. Proving complex yet gentle, the fragrance of this pre-shave cream envelopes you in the warmth of fine woods, with a cedarwood heart and notes of rock rose. The spicy scent of cumin and saffron mix with end notes of sweet and subtle vanilla, creating an intense and rewarding aromatic sensation that gives a feeling of comfort and warmth.
Last but certainly not least, we have Proraso’s Azur Lime range, the fresh burst of sweetness to contrast Wood and Spice. Available solely as a shaving cream, pre-shave cream and an aftershave balm, this is one of the most popular fragrances, regularly selling out in no time at all. This shaving cream is enriched with precious oils and fragranced with the intense zest of lemon, orange and mint. Juniper berries introduce a surprisingly creamy richness with hints of musk, wood and patchouli giving richness and finesse and leaving your skin feeling intensely refreshed.