Proraso

Famous Italian shave-masters Proraso creates products that stand the test of time, defy passing trends, and become instant classics. Over time, their formulas - based on natural and trusted ingredients - are enriched and improved, their packaging refreshed, and new product lines are added to win over new admirers. But the underlying principle at Proraso remains that which was defined by Piero Martelli in 1948 and later by his son Ludovico: to create professional quality products that deliver a pleasurable and impeccable shave, both in the barbershop and at home.