Due to their high-end Swiss made products, Rubis have become one of the leading worldwide manufacturers of tweezers and other associated cosmetic implements. All of their products continue to be crafted in Switzerland, a tradition that has spanned across the past 60 years and beyond. It's no secret that Switzerland typically create products designed for the utmost precision and perfectionism and Rubis are no exception to this rule.
The very first tweezers created by Rubis were designed to place ruby stones into watch movements, indicating how the precision of their designs can handle even the most delicate of tasks. They quickly expanded into the electronic industry, creating products for some of the highest names imaginable.
Today, they continue to provide technical tweezers to the watch and electronic industries and have most recently brought their products into the cosmetic industry. They believe that the technicality behind their instruments merged with artistic design leads to aesthetically pleasing products with unparalleled functionality that makes them a popular brand for high-end cosmetics. Renowned figures within this industry, such as make-up artist Bobby Brown and international companies including Estée Lauder and MAC, swear by their products.
They describe the way in which their products work as a homage to cacti, describing the designs as "extraordinary, unusually shaped with unexpected flowers – and yet – familiar – unapproachable but always alluring."
Their handmade products are created with resilient, antacid, stainless steel, drawing upon years of traditional craftsmanship. They pride themselves on maintaining a sociable and creative working environment in their state-of-the-art factory, allowing skilled craftspeople to bring their personal knowledge and passion to the table to create products that every individual involved in the creation process can be truly proud of.
Rubis use around 40 tonnes of surgical steel yearly, using only the highest quality to ensure their products do not weaken and lose their tension over time. The steel used is rust-proof to allow for durability, and acid proof so that products can be sterilised between uses to maintain good hygiene practices. The quality materials and care used to create Rubis products makes them ideal for both personal and professional use.
Multiple intricate processing steps are required to create every Rubis product, and no product leaves the factory without successfully passing meticulous quality checks. Anytime a Rubis product is purchased, it is guaranteed to be a high-quality product that will last for years to come with no risk of losing its precision as the years pass.
Rubis are an incredibly forward-thinking business, taking into account the latest developments in the industry and applying them to new products and designs in order to stay at the top of their game. It is this attention to detail that gives their products a timeless quality.
Their innovative creations have won numerous awards over the years, including two successes at the highly prestigious Good Design Awards. They are ISO 9001 certified and are one of the first industries in Switzerland to receive the SRM 8000, indicating that they only use materials of the highest possible quality.