In 1954, Lisbon businessman António Augusto da Cruz decided to create his own range of shaving brushes and contacted a company in Vila Nova de Gaia who specialised in manufacturing brushes for the construction industry. After establishing the production process and marketing the brushes, the business was a surprise success. Soon after, the owner of the brush manufacturing company decided to emigrate to South America meaning a new solution was required to continue manufacturing the shaving brushes. In January 1955, Cruz founded his own business in the city.
In 1975, the business was sold to long serving production manager, Francisco dos Santos Gomes who brought on board his son, Manuel Francisco da Silva Gomes, to collaborate and bring continuity to the company. It was at this point the company took on the name Semogue. In 2000, Manuel inherited and assumed leadership of the company, and Semogue remain a prominent brand within the Portuguese wet shaving community to this day.