A trendsetter in the world of balms, creams and aftershaves, Proraso creates products that stand the test of time, defy passing trends and become instant classics. Over time, its natural formulas have been enriched, its packaging refreshed and new product lines added to win over new admirers. But the underlying principle on which Proraso was founded in 1948 remains the same: to create professional quality products that deliver a pleasurable and impeccable shave, both in the barbershop and at home