Noberu of Sweden was born from an idea for a comprehensive brand for men who stand out from the crowd. Their products don’t smell like pine needles, nor are they promoted in advertisements with naked women.
Dedicated to more than selling good products – Noberu want to change the market and society’s perceptions of men’s beauty care. They are dedicated to creating a world in which men don’t have to be tough, severe, or macho if they don’t want to be.
Noberu don’t want to live in a world where all men are cut from the same mold and where caring about men’s beauty is considered unmanly. They know how much a delightfully scented beard or freshly shaved face can enhance self-confidence, and want to give men the right to their own time in the bathroom.