HEY JOE! was founded in Valencia, Spain, in 2014 by Daniel and Juanlu, two enterprising barbers, and David, a biologist with almost 15 years experience in the cosmetics industry. Their aim was to meet the growing demand of men taking an interest in their personal grooming and provide modern barbershops with the tools that professionals require in their daily work.
HEY JOE! products are hand-made in small quantities with the best raw materials to ensure quality and exclusivity. Passionate about design, great care has been taken in designing the packaging; the crocodile logo represents patience, wisdom, clairvoyance and the survival instinct. Like the crocodile, barbers and the noble art of grooming have been known on our planet since time immemorial.
The flagship product, Hey Joe! Genuine Hair Pomade, is the first hair pomade to be designed and manufactured in Spain.