Baume.be creator, Karl Indigne on the story behind the brand:
"I have a very sensitive skin. I had therefore been using an alcohol-free, soothing and hydrating balm as aftershave. But, one day, I found that my favourite aftershave is no longer available in the market. What could I do? Start searching for a suitable product again? Order via Internet? Or… why not make a balm myself! It turns out that there are many men out there who cope with similar skin conditions. Next thing I know, I find myself in the men’s grooming business. So, I started a quest. A quest for the perfect shave! Thank you for you noticing the BAUME.BE story."