This Apothecary 87 Clay Pomade is a wonderfully effective hybrid product, combining the properties of both clay and pomade in one. You get the matte look and texture of a clay, with the solid hold of a classic pomade - amazing!

For the toughest hold, apply to hair after blow drying. Rub a finger full of Clay Pomade between your hands and massage into your hair, starting at the front then working back down towards the roots. Once you have an even coating you can style as desired. The product can be a little firm - remember it is clay.

This Clay Pomade carries a lovely, sweet vanilla and mango fragrance. It works perfectly for a gent who wants to stand out from the crowd with a slightly sweeter scent. The product comes in a plastic tub with a convenient screw top lid. It's presented in a small cardboard box with Apothecary 87's retro-style branding.

This South Yorkshire brand are based in Doncaster and also have a successful barber shop business there. Their philosophy is to redefine what it means to be 'well-groomed'."We believe it's more than just a fresh haircut and a trimmed-up beard, it's what goes into your everyday life and what makes you feel good, it's how you live your life. Apothecary 87 is more than a brand, it's a lifestyle."

With this clay pomade you'll get a natural finish with medium hold and a reworkable style. It will give your hair volume and texture and it will look noticably thicker with minimal shine.

You might like to take a look at the rest of Apothecary 87's range; we stock their moustache wax, beard oils, combs and more. You may also want to view our wider styling products category, or specifically the Triumph & Disaster Ponsonby Pomade 95g for a more vintage-look slick pomade.

Ingredients: Petrolatum, Kaolin, Cera Alba, Parfum, Benzyl Salicylate, Linalool, Coumarin, Citronellol, Geraniol.

Apothecary 87 Clay Pomade 100ml